Naples Reserve, Florida
Naples Reserve is a new single-family home gated community in Naples, Florida by iStar. The community is home to a roster of 8 nationally recognized homebuilders. In conjunction with Cotton & Company, the marketing agency, we shot and edited a new television commercial for the 2017 sales season.
The agency concept created a fresh atmosphere for today’s more vibrant Baby Boomer retirees who aren’t retiring like their parents. They are healthier, more active and spontaneous. The TV campaign captured the essence of living Casually Awesome at Naples Reserve.
Details
- Client: Naples Reserve by iStar
- Date: November 2017
- Category: Camera, Drone, Editing
The on-site talent were inspired to be playful and out-of-the-box when having fun in the scenes around the new island inspired clubhouse.
On-site video was captured on Canon 5D Mark III
with Ronin-m gimbal to stabilize video content.
David Andrews captured the excitement of the grand opening party from the ground and air, while guests enjoyed the evening. Next day video edit for use as social media content and e-communications promotion.