Taking advantage of social media channels and their in-depth targeting tools is one of the most important aspects of today’s small business marketing plans. These dynamic marketing channels offer the ability to connect directly with the consumer with engaging online content. Cost-efficiency is always a goal, providing maximum impact for every marketing dollar invested. Video content is a valuable asset when used correctly to increase engagement with your customers. Below are five ways to integrate video content into your social outreach:
- Facebook Live: Real-time access provides online users an opportunity to step inside your world, without having to miss exciting special events or interesting activities. Video from the chef’s kitchen, how-to-videos to showcase new products, on-line interviews with staff and consumers – Let your imagination flow.
- Share Your Knowledge: Create short video clips that answer key questions from your customers. Whether you’re a dentist discussing a new teeth-whitening process, an attorney providing insight on wills, or a homebuilder sharing a look at your construction process – your online community loves to learn new things. Use video to make it interesting.
- An Aerial Perspective: Engage a licensed drone pilot to capture images from a fresh perspective. Aerial footage of your facilities or special event can add value to support the convenience of your location, showcase special services or help create brand awareness. Cool video content is shared, and you’ll be the beneficiary of viral engagement.
- Testimonials: Consumers today do their research. While everyone expects you to say great things on your website, there is nothing more powerful than having real people and satisfied customers tell the story from their perspective. Research shows that testimonials are a powerful way to build credibility and trust with future customers. Click here for an example.
San Antonio Texas Testimonial Video for new condominium - Make it Emotional: Video shouldn’t just be pictures. It’s the right combination of music, supporting graphics and messaging that brings it all together to create a compelling social media presentation.
Creating online content doesn’t have to be expensive and doesn’t require a major film crew. As a freelance videographer and licensed drone pilot in the Atlanta area, David Andrews is an excellent resource for these type of projects. From special events and online content to full service production services, Andrews Visual Media is ready to help you bring your social media content to life. Give David a call at 772.209.2885 to discuss your ideas and to confirm rates and availability.
